Web Tracking

Get to know the ins and outs of your business especially your marketing activities and conversions via your online channels

Imagine getting to a practical anatomy exam room well-dressed, well-equipped with all the required apparatus but blindfolded. Sounds crazy right? This is exactly what you’re doing with your sales and marketing campaigns if you fail to track critical website or app events.

The bottom line here is knowing your traffic interactions with your website or mobile app gives you the visibility and insights to understand what’s working and what’s not.

You should understand that at the core of your marketing activities, there is the need for collecting data, measuring, and analyzing it against established KPIs (Key Performance Indicators).

For this process to be successful, you need to track and collect data on essential website interactions such as key events/ conversions.

If you haven’t yet implemented tracking on your website, I can help you do so. The best part about my tracking services is that you will be able to discover interesting trends, correlations, patterns, and anomalies based on your traffic data.

Tracking Services I Offer

Google Analytics 4 (GA4) and Google Tag Manager (GTM) setup and configuration
Sitewide Tagging
Tag Management
Server-side Tagging
Facebook Pixel Installation and Configuration
GDPR Configurations
Heatmaps
Data Tracking Customizations
Source Tracking
Cookie Configurations and Management

With my tracking services you will be able to;

Why is Tracking Important?

Conversion Tracking

You will gain valuable insights into user interactions with your website since I will help you monitor specific actions that users take leading to desired outcomes (conversions).

Laser targeted (personalized) content and Marketing

You will deliver personalized content and marketing strategies that make your target customers feel special and understood.

Detailed understanding of customer journey

By tracking events on your website or app you get to visualize your potential customer journey hence creating more opportunities for content optimization, personalized experiences, and enhanced lead nurturing.

Save Time & Money

Tracking will help your business save time and money on marketing practices that are not effective.

Lead Qualification & Categorization

You will monitor different events (user interactions) and identify possible leads based on critical parameters such as interest and buying intent.

More optimized marketing campaigns

I will help you reduce the cost of your paid campaigns and even be more productive with your organic approaches by making it easier to optimize your marketing campaigns based on user interactions and engagement.

Sales Enablement

My event tracking services will be a game-changer to your sales process. It will help you monitor content consumption, webinar attendance, video interactions, form submissions, and clicks hence making it easier to identify higher value leads who are close to conversion. As a result, your sales team can prioritize and focus on such leads, making the most out of their limited time.

Trusted By:

Jonani Kelvin is a Web Developer, Search Engine Optimization Specialist, Web Tracking consultant, and Business Intelligence (BI) enthusiast. He works with executives, coaches, speakers, and authors who need to be more visible online, understand their audiences, and make reliable decisions based on data.